The whisky is made with only premium grains grown near Calgary, Alberta and the glacial born waters of Western Canada. Prestige acquired the Windsor Canadian brand, one of the top selling Canadian Whiskies in the United States, in December 2020. “We love the new campaign developed with Fast Horse as it creates a modern approach to whisky.” “We are excited to make a deeper connection with the consumer and this iconic brand that they love for its relatability and connection to the great outdoors,” said Kathy Reilly, VP Marketing and Innovation at Prestige Beverage Group. “The pure simplicity of the outdoors is both true to Windsor’s legendary roots and relatable to all, reinforcing Windsor as the whisky of the outdoors for a whole new generation.” “Our challenge was creating something that resonated with younger whisky drinkers while remaining relevant to brand loyalists,” said Eric Husband, VP, Integrated Creative Director at Fast Horse. The campaign will be brought to life through in-store point-of-sale signage, on-premise collateral, a new social media presence and upcoming brand activations that will meet consumers where they’re at- doing what they love in the outdoors. Through this insight, the “Enjoy It Out There” campaign was born, launching a new identity and personality for Windsor Canadian Whisky built on that universal well-wishing for people headed into nature and complemented by a distinct watercolor aesthetic of outdoor scenes.
The new campaign maintains an approachable position to both loyalists and new drinkers alike, while leaning into the shared outdoor experiences and whisky drinking occasions long associated with the iconic Midwest brand. Prestige partnered with Fast Horse, a Minneapolis-based integrated creative agency, to produce this new strategic campaign based on extensive consumer research and new brand positioning. – Prestige Beverage Group, an industry leading importer and brand owner of award-winning wines and spirits from around the globe, announced a new campaign, “Enjoy It Out There,” for its Windsor Canadian Whisky brand set to ignite the Canadian Whisky category.
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